The NSW property market is among the busiest and most expensive in Australia, so it’s not uncommon for homebuyers to feel a little bit stressed at times. To make the hunt for their dream home easier, many people these days, including the average Australian home buyer, turn to a buyer’s agent service.
Also known as buyer’s advocates, these are licensed property experts who — as the name suggests — work exclusively for property buyers. Using their local knowledge and network of industry contacts, they can help buyers navigate the market and make offers on the perfect property.
What is a Buyer’s Agent?
Definition and Role
A buyer’s agent is a licensed real estate professional dedicated to representing the interests of a buyer in a real estate transaction. Their primary role is to assist the buyer in finding and purchasing a property that aligns with their needs and budget. With extensive knowledge of the local property market, including current prices, trends, and available properties, buyer’s agents are invaluable in navigating the complexities of buying property.
Buyer’s agents offer a range of services, such as:
- Conducting thorough property searches and providing tailored recommendations.
- Analysing market data and trends to determine fair market value.
- Negotiating with sellers or their agents to secure the best possible price.
- Assisting with the preparation and submission of offers.
- Coordinating inspections and due diligence.
- Facilitating communication between the buyer and other parties involved in the transaction.
By leveraging the expertise and experience of a buyer’s agent, property buyers can navigate the complex process of buying a property with greater ease and confidence, ultimately achieving their real estate goals.
What services does a buyer's agent offer compared to real estate agents?
A buyer’s agent can handle as little or as much of the property-buying process as you like. Typically, their services will include:
- Determining what type of property you need: Whether you’re looking for an investment property or your next family home, a buyer’s agent will work with you to pinpoint the type of property that would best suit your needs.
- Finding suitable properties: Once they have a clear picture of your preferences and budget, a buyer’s agent will help you create a shortlist of properties that are worth your attention.
- Vetting properties: It's easy to burn time and energy looking at properties that aren't in your budget. A buyer's agent will ensure the properties you're inspecting are within your reach.
- Providing access to off-market properties: Through their real estate contacts, an agent might be able to show you properties that haven’t yet hit the market, giving you a chance to sidestep the competition.
- Arranging inspections: If they find the right property, a buyer’s agent can help set up a time for a private inspection.
- Conducting appraisals: An agent will look at comparable sales in the area to give you a property’s current market value. They will also perform due diligence to make sure it’s without any major issues.
- Negotiation: With their knowledge of the market and objective appraisal, an agent will try to secure the best possible price when it’s time to negotiate with the real estate agent for your ideal property.
- Settlement: A buyer’s agent will make sure the settlement process goes smoothly by liaising with the conveyancer or solicitor and ensuring all paperwork is completed accurately and on time.
- Reviewing and signing the buyers agency agreement: This agreement outlines the payment details and expectations before committing to the agent’s services.
If you like, buyer’s agents can manage the property search from start to finish on your behalf. This is known as a full search, and it’s the priciest item in a buyer’s agent’s repertoire. Additionally, a buyer’s agent can guide you towards properties with high capital growth potential, ensuring a valuable long-term investment.
How much does a buyer's agent cost in NSW?
The cost of a buyer’s agent in NSW will vary depending on the agent’s expertise and the services you require. The fee structure can also differ. For example, some agents might charge a fixed fee while others charge a percentage of the eventual purchase price (usually around 1.5-3% + GST).
Given this, costs can vary a lot depending on where in NSW you’re buying. There is a big price difference between Newcastle, the Hunter Valley and the upscale Sydney areas like Sydney's Eastern Suburbs and North Shore, where this can be quite exorbitant. But it’s important to keep in mind the potential savings.
For those looking into property investment, a buyer’s agent can provide invaluable insights and help secure properties with high return potential. A good buyer’s agent can keep the process stress free, prevent you from making poor investment decisions, point you in the direction of worthwhile properties (including off-market ones), and negotiate a better purchase price than you might have on your own.
All this is not to mention the time and effort you’ll have saved by engaging a professional to handle all or part of the home-buying process for you.
What should you look for in a buyer's agent in the property market?
When partnering with a buyer’s agent, it’s important to look for someone who is knowledgeable, experienced, and trustworthy. Here are some key factors to consider:
- Experience: All Buyer's Agent's must be licensed with the Real Estate Institute of NSW. This means they have the professional qualifications to provide professional advice in NSW. Consider agents who are recognised as property investment professionals and are affiliated with bodies like the Property Investment Professionals of Australia (PIPA).
- Transparency: Agents should be upfront about their fees and any potential conflicts of interest that may arise. If you’re unsure about anything, make sure to ask for clarification.
- Industry contacts: The best buyer’s agents will have a large network of industry contacts at their fingertips, including solicitors, property managers, mortgage brokers and accountants. Their deep understanding of the local market can provide you with a competitive edge in finding the best properties. Just make sure to ask if they receive any fees for these referrals.
- Client-focused: Your priorities will differ whether you’re a first home buyer, a property investor, or someone looking to upgrade the family home. Whatever buyer profile you fit, you’ll want an agent by your side who is focused on your needs and committed to securing the best property for the right price.
How can I make sure a buyer's agent is independent with a buyers agency agreement?
Before you engage a buyer’s agent to help you with your property purchase, you’ll need to make sure they’re not receiving kickbacks or rebates from any other parties, such as selling agents or developers. Unlike a selling agent, who is motivated to maximise the sale price for the vendor, a buyer’s agent focuses solely on securing the best deal for you.
A licensed buyer’s agent is technically not allowed to receive payment from both sides in a real estate transaction, so check with your state’s department of fair trading to make sure they have their license.
You should also find out if they’re a member of the Real Estate Buyers Agents Association of Australia (REBAA). This is the only national association for buyer’s agents in Australia, and it requires all members to adhere to strict rules of conduct.
Buyer’s Agent vs. Real Estate Agent
Key Differences and Considerations
While both buyer’s agents and real estate agents are licensed professionals, their roles in a real estate transaction are distinct. A real estate agent typically represents the seller, whereas a buyer’s agent is dedicated to representing the buyer.
Here are some key differences to consider:
- Representation: A buyer’s agent represents the buyer, ensuring their interests are prioritised, while a real estate agent represents the seller. Many first home buyers believe a friendly selling agent may be on their side during a negotiation-in practise, they are obligated to negotiate against them for them vendor.
- Loyalty: Buyer’s agents are loyal solely to the buyer, whereas real estate agents have a fiduciary duty to the seller.
- Conflict of Interest: Real estate agents may face conflicts of interest if they represent both the buyer and the seller in the same transaction. Buyer’s agents avoid this conflict by exclusively representing the buyer.
- Expertise: Buyer’s agents possess specialised knowledge and expertise in representing buyers, while real estate agents work to extract the highest value for each home.
When deciding whether to work with a buyer’s agent or a real estate agent, property buyers should consider their specific needs and goals. If dedicated representation and specialised expertise in navigating the buying process are priorities, a buyer’s agent may be the better choice.
Common Misconceptions About Buyer’s Agents
Separating Fact from Fiction
There are several common misconceptions about buyer’s agents that can be misleading. Here are a few examples:
- Myth: Buyer’s agents are only for wealthy buyers. Fact: Buyer’s agents can be beneficial for any buyer, regardless of their budget or financial situation.
- Myth: Buyer’s agents are expensive. Fact: While buyer’s agents may charge a fee, their services can often save buyers money in the long run by negotiating better prices and terms.
- Myth: Buyer’s agents are not necessary in a buyer’s market. Fact: Even in a buyer’s market, a buyer’s agent can provide valuable expertise and representation to help buyers navigate the process and achieve their goals.
- Myth: Buyer’s agents are the same as real estate agents. Fact: While both buyer’s agents and real estate agents are licensed professionals, they have different roles and responsibilities. Buyer’s agents represent the buyer, while real estate agents typically represent the seller.
By separating fact from fiction, property buyers can make informed decisions about whether to work with a buyer’s agent and how to get the most out of their services.
OwnHome's Buyers Agent Service
Buy the right property at the right price and change your financial future with OwnHome's award-winning Buyer's Agent Service. Last year, our service set the industry standard with:
- 485 clients purchase their perfect property
- 10.39% house price capital growth - 2X the national average
- $89,393 annual capital gains on average across the property portfolio
- 32 days to purchase on average
We help you save time, money and stress by handling all of the hard parts of purchasing property in Australia, including:
- Deep market intelligence and research: custom insights platform for investment properties, family homes and real estate insights.
- Thorough due diligence: including professional reports from trusted third-parties identifying key risks and structural defects
- Valuation appraisal and price guides: gain access to custom valuations for each property based on leading research tools and our custom platform
- All agent communication: from phone calls, to texts to negotiations s you never need to speak with a real estate agent (most buyers love this!)
- Negotiation and bidding: at auction or via a private treaty sale.
Working with one of OwnHome's Buyer's Agent team means you can have confidence that you're buying a great property, at a great price.
New South Wales Property Market
NSW Property Market FAQ – Q1 2025
How is the NSW property market performing?
The market remains active, with interest rate cuts expected to boost buyer demand. More Australians are looking to purchase homes, including many renters considering investment properties.
What’s happening with Sydney’s rental market?
Rents are cooling in areas like Fairfield, Lane Cove, and Woollahra, with drops of around 9%. New laws limiting rent increases and preventing unfair terminations are also shaping the market.
Are there any policy changes helping homebuyers?
Yes, recent changes to mortgage rules now discount student debt in serviceability tests. This helps young professionals borrow more, making homeownership more accessible. It may lead to an increase in first investment property purchases.
Will interest rates impact the market?
The Reserve Bank of Australia has held the cash rate at 4.35% since late 2023, but future cuts could increase buyer confidence and seller activity. Buying real estate is the Great Australian past-time, so if the interest rates dip, we're likely to see first time home buyers make their first purchase, and seasoned investors make their next purchase.
